SEO – the basics

There are a view things to keep in mind, if you create a new website. Me working for my own company “welante“, we concentrate on providing the most professional experience to our customers while creating web applications. One of the topics is – of course – seo related. Everybody wants to be found somehow. There are companies earning money by analyzing your website and providing consulting for basic steps to increase seo “performance”. These steps are general for any website not being magic at all, nor complicated.
Every website has its unique content waiting to be found by potential readers or future clients. Neglecting the very basics is bad, because your page content could be so unique that engines would rank you in top position automatically. It is necessary to have reliable seo resources when you have strong competitors for your keywords or special solutions where you need to “fool” search engines. You better pay for consulting in this special – and for you important – area.

I always liked the website http://www.clickminded.com as a source of information. These guys have a big knowledge and delivering nice posts about digital marketing in general. One of the posts is a 30 points checklist which they provide in their seo training class http://www.clickminded.com/seo-checklist/. This list covers the basics of the seo topics:

  • tools (did you know bing has webmaster tools as well?!)
  • on-page
  • off-page
  • link building
  • social media/reputation

By starting a project I open the checklist and go through each of the steps. Most importantly google analytics and webmaster tools are every web developers swiss-knife, when it comes to statistics and “healthiness” of your – or your clients – website.
A healthy and fast website is getting more importance in ranking results, at least for google. We also developed some tool-sets notifying us of errors and slow pages/functions. I’m still searching the time to push these nice helpers to github…

Another resource I grabed the basics from is http://www.webconfs.com/15-minute-seo.php there is a list with more than 70 useful and bad points to do with your website. Still providing some useful information, it feels a little outdated IMHO.

If you have a interesting resource you like and want to share, feel free to contact me or reply with a comment!


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